DALLAS, Texas — October 7, 2026 — Today Phantom Power announced  Dimitri Titan as Brand Transformation Partner, bringing more than 25 years of experience across design, brand strategy and digital product experience.

Titan will work with Phantom Power clients on brand strategy, visual identity, websites, communications, and ongoing creative execution. His role gives MLSs, REALTOR® associations and real estate technology organizations access to senior-level brand and design expertise, whether they are navigating a major transformation or simply need fractional support to execute communications consistently.

For Meagan Fowler, Advisor at Phantom Power, the relationship is a long-standing one. “I have known Dimitri for more than 15 years and have trusted him on countless projects during that time,” said Fowler. “He is the most talented designer and brand strategist I know. He understands the business behind the design and has an incredible ability to take something complex and make it clear.”

That expertise is especially important as organizations face both structural change and a rapidly changing marketing environment. MLSs and associations are separating, consolidating, refreshing outdated brands, and rethinking how they communicate their value. At the same time, AI has made it easier than ever to create content and creative work quickly.

“AI has also made it easier for everything to start looking and sounding the same,” Fowler said. “Having someone with Dimitri’s judgment, experience and creative point of view involved in that work is imperative. AI can accelerate execution. It cannot replace taste, strategy, or knowing what should be created in the first place.”

Phantom Power’s Brand Transformation work can include positioning, naming, brand architecture, visual identity, website strategy and design, campaign development, presentation systems, and reusable templates for email, social media, and recurring communications. The firm can also provide ongoing fractional brand and communications support for organizations that need experienced execution without adding a full internal team.

“Technology keeps changing, and AI is changing the tools again,” said Titan. “What has not changed is the need to understand the problem first. The best brands and experiences feel simple because there is real thinking behind them. That is what excites me about working with Phantom Power.”

About Phantom Power

Phantom Power is a systems advisory firm serving organized real estate. The firm works with MLSs, REALTOR® associations and real estate technology companies across strategic planning, technology, data, AI, organizational transformation, and brand strategy.

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